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Marketing Plan

Intended Marketing Strategy:       Radio Broadcasting

Entry job titles to seek:

  • News Editor/Director - Small market radio

  • Sports Director - Small or Major Market Radio

  • Board Operator

  • Air Traffic Director - Small market radio

  • On-Air Personality - Part-time

  • Sales Representative - Small market radio

Associations that I will maintain correspondence with:

  • Renda Broadcasting - Indiana, Pa.

  • Seven Mountains Media - DuBois, Pa.

  • AT&T Sportsnet - Pittsburgh, Pa.

  • iHeartRadio - Pittsburgh, Pa.

  • KDKA - Pittsburgh, Pa.

Sources I will utilize in my job search:

  • Indeed

  • Glassdoor

  • EntertainmentCareers.Net

  • coxmediagroup.com

  • iHeartRadio.com

  • ForeverMedia.com

  • rendabroadcasting.com

  • Message boards for small market radio stations.

  • Facebook and other social media platforms.

Organizational Environment Desired:

  • In-person and on-site, some remote work when needed.

  • Hands-on instead of behind a computer.

  • Broadcast-oriented with plenty of human interaction to enhance broadcast quality.

  • Personable colleagues and supervision that incorporates patience and casual conversation.

  • Contextualized - Using everything at a company's disposal to produce the cleanest service available.

  • Driven to listen to consumers.

  • Varied hours of operation.

  • Modernized procedures.

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